case study
MoneyMatch Landing Page Revamp
Overview
To improve user experience, increase clarity between product touchpoints, and drive better SEO and engagement, I led the initiative to revamp our online presence by creating a new global landing page and transforming our existing site into a dedicated user platform.
Problem
Previously, the landing page (transfer.moneymatch.co) served multiple roles: marketing, user login, and product overview. This confused users and diluted our brand identity across different regions (MY, SG, AU, BN, NZ).
Key issues:
Overloaded landing page trying to do too much.
Lack of global cohesion in web assets.
SEO opportunities underutilized across microsites.
Objectives
Establish moneymatch.co as the main brand entry point.
Convert transfer.moneymatch.co into a focused user platform.
Create structure to support additional products and tools (e.g. insurance, IFSC lookup).
Improve performance, reduce bounce rates, and streamline UX.
Our Approach
Strategy & Architecture
We redefined our web architecture into 4 pillars:
Main Landing Page
Drive awareness, guide users to relevant platforms, centralize brand identity.
Transfer Platforms
Clean, login-focused platform with optimized service access per region (MY, SG, AU, etc.).
Product Specific Pages
Separate marketing for services like insurance.
Microsites
Complementary tools that support SEO and customer needs (e.g. ifsc.moneymatch.co).
Design & Content
Clear CTAs for individual, business and enterprise users.
Scannable, benefit-driven product breakdowns.
Integrated animations and interactions for engagement.
Visual consistency across all subdomains.
Addressing Regional Fragmentation
Before the revamp, each region (Malaysia, Brunei, Australia, Singapore, New Zealand) had its own domain, leading to duplicated content across regional domains and inconsistent branding and user journeys.
Solution: Centralized Landing Page & Redirect Strategy
We centralized all top-level brand and product content under moneymatch.co, making it the single source of truth for our global audience.
✅ 301 Redirects
Implemented permanent redirects from old URLs to the new unified structure. Example:https://moneymatch.com.bn/about-us → https://moneymatch.co/about-us
✅ Updated Navigation
Replaced outdated links in the navbar and footer of all transfer platforms to point to the new landing page and its sections.
✅ Marketing Link Continuity
Mapped and redirected links used in ads, social media, and email campaigns to ensure users land on relevant content, even if the original domain was shared.
✅ Cross-Region Cleanup
Audited and updated all regional platform assets to eliminate legacy references and unify tone and visual hierarchy.
Impact
Improved SEO: Consolidated domain authority and eliminated duplicate content issues.
Streamlined Maintenance: Easier to manage one brand site vs. multiple localized versions.
Seamless User Transition: Users arriving from old links land on equivalent or improved experiences without dead ends.
Reflection
This project went beyond just a UI refresh. It was about building a web foundation for scale—where each product and region could evolve without compromising clarity. Working across teams (marketing, product, engineering), I ensured a cohesive and scalable outcome that aligns with both user expectations and business goals.
what's next?
